The NBA’s Cleveland Cavaliers to Collaborate With Blockchain Firm Socios.com

The NBA's Cleveland Cavaliers to Collaborate With Blockchain Firm Socios.com

On July 26, Socios.com and the NBA team, the Cleveland Cavaliers, revealed a new partnership. The Socios company is a blockchain project that allows fans to become “superfans” by letting them influence “club-specific decisions, trade digital items, and access VIP experiences.” Socios says that currently the “team-based fan engagement elements and activations” tethered to the Cavaliers is still under review. However, Socios will leverage the Cavaliers global asset platform to boost brand awareness.

For instance, in the upcoming 2021-22 NBA season, the Socios.com logo will be featured on the Cavs’ practice jersey just below the player’s number. Socios will also have access to offering brand presence using the in-venue with broadcast-visible LED courtside signage. Socios says the company is the Cavaliers’ first partner to “to leverage this unique branding opportunity.”

“This partnership with Socios.com is another significant step forward as part of our ongoing exploration into blockchain technology and how it can be utilized within our business to grow and enhance fan engagement,” Mike Conley, the Cavaliers’ chief information officer said. “We share with Socios.com a mutual passion and drive for innovation and we are excited about the opportunities this relationship will bring as it continues to evolve into the future,” he added.

The news concerning the partnership between Socios and the Cavaliers follows the recent collaboration announcement between Socios and the Boston Celtics. Socios revealed a partnership with the Boston basketball team during the first week of July. The partnership with the Celtics also gives Socios marketing rights like becoming the Celtic’s presenting partner of the team’s website.

The deal between the Cavaliers and Socios is part of the company’s growth expansion in the United States. The announcement emphasizes that Socios is planning to increase the company’s presence in Europe, Asia, and South America in order to collaborate with the “world’s leading sporting properties.

Read the article:  BNY Mellon signs up with State Street to service brand-new crypto exchange

What do you think about the partnership between Socios and the Cavaliers? Let us know what you think about this subject in the comments section below.

Every trader who trades cryptocurrency on the Binance exchange wants to know about the upcoming pumping in the value of coins in order to make huge profits in a short period of time.
This article contains instructions on how to find out when and which coin will participate in the next “Pump”. Every day, the community on Telegram channel Crypto Pump Signals for Binance publishes 1-2 free signals about the upcoming “Pump” and reports on successful “Pumps” which have been successfully completed by the organizers of the VIP community.
These trading signals help earn from 20% to 150% profit in just a few hours after purchasing the coins published on the Telegram channel “Crypto Pump Signals for Binance”. Are you already making a profit using these trading signals? If not, then try it! We wish you good luck in trading cryptocurrency and wish to receive the same profit as VIP users of the Crypto Pump Signals for Binance channel. Examples can be seen on this page!
John Lesley/ author of the article

John Lesley is an experienced trader specializing in technical analysis and forecasting of the cryptocurrency market. He has over 10 years of experience with a wide range of markets and assets - currencies, indices and commodities.John is the author of popular topics on major forums with millions of views and works as both an analyst and a professional trader for both clients and himself.

Leave a Reply