By Palak Malhotra Published 6 hours in the past Updated 6 hours in the past 
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By Palak Malhotra Published 6 hours in the past Updated 6 hours in the past
The German soccer legend, Mesut Özil, who left the Emirates for Fenerbahce and began his clothing brand, M10Streetwear is launching his personal cryptocurrency to additional market his clothing enterprise.
According to The Sun publications, Ozil’s newest tweet with Bitcoin’s glowing eyes image on his picture, that famous, “thrilling issues coming quickly”, is the soccer movie star’s trace at launching his cryptocurrency. Furthermore, house owners of Ozil’s coin shall be ready to commerce it the identical as Bitcoin together with buying further reductions on his gear. As the cherry on prime, merchants may also meet Ozil in individual as a reward for buying his digital token.
Exciting issues coming quickly 👀 #NewProfilePic pic.twitter.com/UBeioaZ4LC
— Mesut Özil (@MesutOzil1088) October 9, 2021
Football’s NFT frenzy
While launching a cryptocurrency may show to be an distinctive advertising technique, the decentralized sphere has already skilled success with Sports Non-Fungible Tokens (NFTs). Specifically, soccer gamers, groups, and even leagues have joined the NFT market to add one other income stream to their income. This yr noticed sports activities superstars earn a fortune from their tokens, together with the Legendary Boxer, Tyson’s NFT ‘Lineal by Tyson Fury’ that auctioned for $987,000, making it one in all most paid-for sports activities NFT. Furthermore, a video sequence of NBA’s LeBron James that caught one in all his legendary strikes on digicam was auctioned at $269,000 AUD. Following the NBA star’s NFT, soccer megastar, Cristiano Ronaldo’s NFT was offered for $289,920.
Following its Football gamers’ footsteps, leagues additionally hopped on to the NFT wagon this yr. In the month of September, one in all Spain’s main soccer leagues, LaLiga introduced the launch of Non-Fungible Tokens (NFTs) of all its particular person gamers. These NFTs had been launched in type of digital playing cards that would additional be traded and used to play with different members’ tokens. This NFT launch got here in collaboration with the French start-up, Sorare. The launch additionally noticed tokenization of LaLiga’s prime gamers, together with Atlético Madrid’s Antoine Griezmann, Real Madrid’s Vinícius Júnior, and FC Barcelona’s Pedri.
“We are all the time on the lookout for revolutionary methods to supply our followers new and thrilling experiences and to broaden the attraction of our competitors,” stated Javier Tebas, the Spanish league president.
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Palak Malhotra Journalism & Mass Comm. ‘21 graduate, Palak is a GenZ journalist with background in Lifestyle journalism & PR. At CoinGape, Palak is a junior crypto journalist making ready for Web 3.0 
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